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CWC Holsters, founded by Max Kampf, is a young and innovative holster company based in Georgia. It has provided high-quality, affordable holsters for five years. With over 10 years of experience in making Kydex and carbon holsters, Max has honed his craft to perfection, providing his customers with nothing but the best. Max and his team hired Site Assembly to plan, design, and develop its new Shopify website.

When Site Assembly first partnered with CWC Holsters to explore the design of its new website, the core focus was on branding and eCommerce experience design. How a visitor navigates an eCommerce site directly effects purchases. A poor eCommerce experience often leads to cart abandonments, drop-offs, high bounce rates, and lower conversions altogether. Site Assembly worked with CWC Holsters to ensure the aesthetics were as solid as the total user experience.