ChatGPT for Business

ChatGPT is an AI chat engine built by OpenAI that allows users to train its AI model — currently known as GPT4 — to read, analyze, and respond to user questions and commands. It has an intuitive, conversational interface that feels like engaging with another human.

While it’s still a fairly new tool in a fairly new category of technology (AI), it’s a utility that will only become more commoditized over time; like Google. When Google launched in 1998, it was merely an experiment. Other search engines like Yahoo! already existed. The general public didn’t know what Google was and technology enthusiasts at the time weren’t sure about its future. History, of course, has written itself.

Enterprises, therefore, will do well to begin tinkering with ChatGPT to find ways to integrate it into their teams and workflows.

A free version of ChatGPT is available to those who want to test it out but for enterprise-level features and functionality — such as the ability to create teams and projects — a Team or Enterprise plan is necessary.

What is OpenAI?

OpenAI is an Artificial Intelligence company and research organization focused on developing consumer-facing, business-grade AI applications. Founded in 2015 and currently headquartered in San Francisco, California, OpenAI’s mission is, “to develop artificial general intelligence that ‘benefits all of humanity.'” It was originally founded as a non-profit research lab, but Sam Altman and the rest of the OpenAI board felt it would be more advantageous and easier to raise funds as a for-profit corporation.

What is the difference between ChatGPT and GPT4?

ChatGPT

ChatGPT is the user interface. It’s the tool we use on the front end. It’s what we see.

GPT4

GPT4 is the AI model. It’s the processor and the delivery component. It’s the “intelligence” required to learn and adapt to its users.

The more information you feed GPT4 through ChatGPT, the more intuitive it becomes. ChatGPT can be trained to create responses and usable content that fits your organization’s brand and requirements.

Practical ways to use ChatGPT for business

Drafting legal documents

ChatGPT Plus, Team, and Enterprise provide access to legally binding outputs enabling users and teams to create legal documents such as partnership agreements, rental agreements, privacy policies, terms of service, and more. Realty brokerages, digital marketing agencies, and logistics companies are examples of organizations that may benefit from using ChatGPT as a document drafting assistant.

Generating SEO content and ad copy

Search engine-friendly page copy for websites and digital ads can be created using any ChatGPT plan, though Plus plans and above give users more flexibility and greater output. Blog posts, ad copy, and page copy can be generated with a few sentences.

Drafting customer emails and proposals

There are nuances and best practices when drafting emails. Business emails should be clear and concise. Personal emails tend to be more casual. ChatGPT can write both.

Sales and marketing proposals require professional expertise and a deep knowledge of the client’s requirements. AI can be trained for each client or project so sales and marketing documents can be drafted with a simple command using ChatGPT, complete with title pages, branding, page indexes, and legally binding language.

Writing and Optimizing Programming Code

As of ChatGPT version 4o, coders no longer have to copy and paste their code from their preferred coding app into ChatGPT. Now, coders can integrate ChatGPT with VS Code, Xcode, TextEdit, Terminal, and iTerm2, with more apps on the horizon. For now, connections are upstream only (App –> ChatGPT).

This integration is called Work with Apps and it’s the first step to building agentic systems and having dual-stream integrations between more apps.

Using Work with Apps, ChatGPT can read content from your coding apps to bring developers more accurate answers to coding questions and, eventually, create, optimize, and execute code and file systems.

Writing technical documentation

Developers and dev agencies often write technical documentation. Documentation explains how the software works, how to integrate it, and how to troubleshoot it. If you begin a project using ChatGPT integrations it’s possible and highly effective to generate technical documentation using ChatGPT. Writing documentation requires a fluent understanding of the software or application and is tedious. It’s the equivalent of healthcare providers submitting Insurance Claims or police officers submitting end-of-shift paperwork. Call it a necessary evil.

Writing film scripts

For amateur screenwriters, Chat GPT offers a fool-proof method of drafting scripts with little more than a premise and character descriptions. The more information you feed GPT, the “smarter” it becomes. Screenwriters save time by avoiding unnecessary edits, plot gaps, and character stories and can focus more on pilots and production.

Drafting Presentations, Keynotes, and PowerPoints

Keynotes and PowerPoints are the backbone of any great product release or marketing presentation. ChatGPT can help draft articulate bullet points, develop full presentations, draft keynotes and PowerPoints, create pitch decks, perform market research, and write business plans. Integration with ChatGPTs web browser is possible with the Plus or Premium plans, enabling real-time responses using information pulled from reliable sources on the web.

Storylining and persona development

Storylining and persona development are integral when developing marketing strategies, ad campaigns, and business plans. ChatGPT offers pre-templated responses to generate user personas and storyboards. Start by initiating a conversation with your AI Marketing Expert. Then, based on your prompts and the information you provide, ChatGPT will generate user profiles, target market data, and other required information that can be formatted and used in your sales and marketing!

Solving math problems

Large learning models like ChatGPT are especially useful for solving complex math problems quickly. Whether it’s an engineering dilemma, a school project, or a financial forecast, ChatGPT taps into its neural network to calculate vast arithmetics, develop equations and algorithms, and solve difficult math problems quicker than a room full of mathematical geniuses. While old-school mathematics is sexier, ChatGPT expedites the solving of math problems and the development of algorithms that can be used to develop software, create new AIs, and solve real-world problems.

Integrating with Google Sheets

Generating complex spreadsheets can be an arduous task. With the GPT for Sheets extension for Google Workspace, users can upload their existing Sheets to find answers quickly, instantly generate tables, fix spelling and grammar, extract insights, translate to multiple languages, and even create smart formulas.

Making predictions and recommendations

Recommendation engines are a natural byproduct of conversational AI. ChatGPT can be used as a forecasting assistant and recommendation engine for businesses by feeding it data and information you have available on a particular subject.

Recommendation engines work best when the subject matter is nuanced. So, try to be as specific as possible when using ChatGPT to create forecasts, predictions, and recommendations.

Generalized recommendation engines aren’t quite adaptive enough to be productive (yet) unless you take a generalized approach to data structures which isn’t ideal.

ChatGPT Pricing

Free

The Free plan provides limited access to its API and feature set. It’s great for users who are looking to familiarize themselves with ChatGPT.

Plus

$20/mo. billed monthly

The Plus plan provides more features like file uploading and web browser access to create more complete responses. For personal use or for single-user accounts, the Plus tier will work well.

Team

$30/mo. billed monthly, $25/mo. billed annually

The Team plan is perfect for teams looking to utilize ChatGPT’s full set of features but goes beyond that by tailoring capabilities to multiple users. Sharing conversations with your team is possible with the Team account, and Administrators have full control over workspaces.

Enterprise

Contact sales for pricing

The Enterprise plan is built for global organizations with multiple teams across time zones. It’s a more robust toolset that allows larger context inputs and full Admin controls while providing ongoing account management services.